Inbound and Outbound Marketing
Outbound marketing involves
proactively reaching out to
consumers to get them interested
in a product. Key marketing
techniques here are
curiosity
marketing, creative marketing,
growth marketing,
SWOT marketing,
guest posting,
buzz marketing,
world-of-mouth marketing, and
reciprocal marketing.
Inbound marketing centers on
creating and distributing
content that draws people into
your brand or website/webpage.
Key marketing techniques here
are
search-engine marketing,
credibility marketing,
empathetic marketing,
motivational marketing, and
persuasive marketing.
Virtuoso marketing,
white
marketing, emotional marketing,
content marketing,
social-media
marketing are cross-cutting
strategies that are used in both
outbound and inbound marketing.
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